The Bruery Apparel
Look closely at any bottle from The Bruery, and you'll see a tiny glass icon on the back label ... A friendly reminder to drink that beer from a tulip shaped glass. We saw this little icon regularly, and became inspired to present it in some way as a stand alone t-shirt graphic. We knew that we wanted the shirt color to show through and that the graphic must work on various colors. So, with careful tweaks and some halftone trickery, we were able to incorporate the script, limit ink coverage, keep the appearance of a full glass, and do so while printing with just one color.
Design: Brewery Outfitters
Photography: Ryan Berger
A full-front print of The Bruery's 'Winter Monster' on an American Apparel 100% cotton tee.
Design: Jenelle Huddleston